Impulse Purchase: Doo.Ri for Macy’s Impulse

4 Feb

While Macy’s may be boosting that they are more “high end” than JC Penney’s, the proof is in the pudding, as they say! Released last year, Macy’s Impulse line has had a string of fashion designers create a line for the notable department store. First, Giambattista Valli then the very well-known Karl Lagerfeld, but their more recent collaboration is with someone a little less know, but who certainly has the designs to still make a splash!

Doo. Ri Chung, who worked in her parent’s dry-cleaning shop in New Jersey for years, brings a dynamic line to Macy’s in just a few weeks. Fashion on a budget comes in all shapes and sizes and in the 33-piece collection you’ll be able to find knit maxi dresses, tanks and tees, a couple of work-friendly blouses, bright cocktail dresses that could stand up to a casual wedding, and of course, every girl’s must-have, the LBD (little Black Dress).

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These great items and more will hit Macy’s stores nation wide on February 15th!

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